Rebranding Project |
Hong Kong Space Museum

Tools: Illustrator, Photoshop, InDesign

Hong Kong Space Museum is a museum of astronomy and space science in Hong Kong that opened in 1980. Its egg-shaped dome is one of the symbolic icons of Hong Kong.

The idea of rebranding a museum first popped into my head as I was brainstorming for my portfolio work two years ago.

The museum remodeled exhibition halls in order to have a new simulated environment and interactive exhibits for visitors. However, the website and branding of the museum did not give me a sense of remodeling. Different from many modern museums, Hong Kong Space Museum did not have a user-friendly website with high-quality exterior and interior photos and information. I believe remodeling should not only focus on the building but also think of the branding. Therefore, I decided to pick Hong kong Space museum for my museum project.

Logo Concept

The existing logo emphasized the dome shape of the museum. Since this is the symbol representing the space museum, I will keep this in my design but in a different way. Instead of the egg-shaped dome, I used the silhouette of the whole building as the main element of the logo.

Design Guide and Color Palette

The existing logo had a bluish color palette which is a safe color for a logo. I would like to have a very different color platte. Holographic is not a traditionl solid color but it gives a feeling of nebula. As a result, I picked white, matte black and opal-holographic as the color palette.