Evergreen Design SystemObservances Creative Suite
Tools
Illustrator, Photoshop, InDesign
Role
Graphic Designer II
Team
Creative Director
Internal Departments
Developed an evergreen creative suite over 6 months, addressing the need for a long-lasting design solution. This comprehensive approach enabled consistent branding across departments for 3+ years, resulting in significant long-term cost savings by reducing redundant work and providing an adaptable framework for future events.
Concept Evolution
The suite uses a geometric grid pattern as its foundation, incorporating culturally significant symbols and patterns to represent various observances and holidays. A clear visual hierarchy was established to highlight key cultural aspects while maintaining a cohesive visual language.
Design Exploration
Asian American, Native Hawaiian and Pacific Islander Heritage Month Concept
1 Hawai’i and Pacific Islands
Because the ocean plays a central role in Pacific Islander culture, the wave pattern holds symbolic significance. The palm tree is one of the common plants in Hawaii and the Pacific Islands.
2 Southeast Asia
Southeast Asian patterns are recognized for their geometric shapes and symmetrical arrangements, frequently enhanced by a touch of golden hue.
3 Central/West Asia
Both Central and West Asia are known for their geometric patterns and unique Islamic architectural styles.
4.Southeast/South Asia
Lotus is a common element in Southeast and South Asian cultures because of Buddhism.
5 East Asia
in East Asian culture. Lanterns and waves are commonly used in various East Asian art forms.
Deliverables
Social Media
Internal Communication Assets
