Observances Creative Suite | City of Hope
Tools: Illustrator, InDesign, Photoshop, After Effects
Developed an evergreen creative suite over 6 months, addressing the need for a long-lasting design solution. This comprehensive approach enabled consistent branding across departments for 3+ years, resulting in significant long-term cost savings by reducing redundant work and providing an adaptable framework for future events.
Tools
Illustrator, Photoshop, InDesign
Role
Graphic Designer II
Team
Creative Director
Internal Departments
Concept Evolution
The suite uses a geometric grid pattern as its foundation, incorporating culturally significant symbols and patterns to represent various observances and holidays. A clear visual hierarchy was established to highlight key cultural aspects while maintaining a cohesive visual language.
Design Exploration
Asian American, Native Hawaiian and Pacific Islander Heritage Month Concept
1 Hawai’i and Pacific Islands
Because the ocean plays a central role in Pacific Islander culture, the wave pattern holds symbolic significance. The palm tree is one of the common plants in Hawaii and the Pacific Islands.
2 Southeast Asia
Southeast Asian patterns are recognized for their geometric shapes and symmetrical arrangements, frequently enhanced by a touch of golden hue.
3 Central/West Asia
Both Central and West Asia are known for their geometric patterns and unique Islamic architectural styles.
4.Southeast/South Asia
Lotus is a common element in Southeast and South Asian cultures because of Buddhism.
5 East Asia
in East Asian culture. Lanterns and waves are commonly used in various East Asian art forms.
Deliverables
Social Media
Internal Communication Assets
