Concept Teaser ｜ April, and a flower

Tools: Sketches Pro, Illustrator, After Effects

It is my first motion graphic teaser created in After Effects. When I saw the first teaser image released by EXO's official IG account, the style and warm color tone caught my attention. I came up with the idea of creating a concept teaser for this album right after I saw the photo.

Inspiration & Idea

This teaser was inspired by these two official teaser images. I adapted the line-drawing method and color palette to create a teaser share a similar mood.

Progress

Instead of the aerial view, I used a horizontal viewpoint for the teaser. I created the copy for the teaser with the one-line drawing method and combined the words with trees together. After creating the drawings for each scene, I imported the files into After effects to add the hand-drawing effect.