This is an editorial project assignment. I decided to create an annual report for the Athletic company, New Balance. It was first founded in Boston in 1906 which is a very old company. Although New Balance already founded over 100 years, it is still a company with youth and energy. First of all, I use a warm, sharp red as the primary color for the annual report. Since New Balance is well known for its running shoes, I emphasize this selling point in the annual report. Moreover, the models in the photograph I use are mostly in motion which also can represent the sense of energy. One of the spread is about one of the special points of New Balance which 1 out 4 shoes is made in the USA. I also include a world map showing the countries that having New Balance stores.
