Logo Redesign ｜ Morning Light

Tools: Illustrator, Photoshop

Why redesigning?

After discussing with the client, we have listed out the reasons for redesigning the logo.

• Out-of-date font and style

• Lack of energy

• Lack of color

• Lack of vector file or high res PNG file

• New Vision

Goals

• Energy and Modern design

• Minimalist design

• Elements related to the fellowship name

• High res transparency file

Solution

I first start with using the concept of the fellowship name "Morning Light" instead of putting the whole name to create a minimalist and clean design.

Final Logo

The new logo is a sun rising up from a mountain which referring to the fellowship name "Morning Light." I use solid shape, line, and negative space to keep the whole design clean. I also keep the sun symbol from the old design and turn it into a solid symbol. The fellowship name starts with M and we are a Mandarin fellowship so I combine the mountain and "M" together to create an "M" shape mountain.